HOW IT WORKS

This model consists of three agents, and each agent type operates per business theories as below.
a. New technologies(Tech): It evolves per sustaining or disruptive technology trajectory with the constraint of project management triangle (Scope, Time, Quality, and Cost).
b. Entrepreneurs(Entre): It builds up the solution by combining Tech components per its own strategy (Exploration, Exploitation, or Ambidex).
c. Consumer(Consumer): It selects the solution per its own preference due to Diffusion of innovation theory (Innovators, Early Adopters, Early Majority, Late Majority, Laggards)
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The Social Identity Model of Protest Emergence (SIMPE), an agent-based model of national identity and protest mobilisations.

I developed this model for my PhD project, “Polarisation and Protest Mobilisation Around Secessionist Movements: an Agent-Based Model of Online and Offline Social Networks”, at the University of Glasgow (2019-2023).

The purpose of this model is to simulate protest emergence in a given country where there is an independence movement, fostering the self-categorisation process of national identification. In order to contextualised SIMPE, I have used Catalonia, where an ongoing secessionist movement since 2011 has been present, national identity has shown signs of polarisation, and where numerous mobilisations have taken place over the last decade. Data from the Catalan Centre of Opinion Studies (CEO) has been used to inform some of the model parameters.

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The emergence of cooperation in human societies is often linked to environmental constraints, yet the specific conditions that promote cooperative behavior remain an open question. This study examines how resource unpredictability and spatial dispersion influence the evolution of cooperation using an agent-based model (ABM). Our simulations test the effects of rainfall variability and resource distribution on the survival of cooperative and non-cooperative strategies. The results show that cooperation is most likely to emerge when resources are patchy, widely spaced, and rainfall is unpredictable. In these environments, non-cooperators rapidly deplete local resources and face high mortality when forced to migrate between distant patches. In contrast, cooperators—who store and share resources—can better endure extended droughts and irregular resource availability. While rainfall stochasticity alone does not directly select for cooperation, its interaction with resource patchiness and spatial constraints creates conditions where cooperative strategies provide a survival advantage. These findings offer broader insights into how environmental uncertainty shapes social organization in resource-limited settings. By integrating ecological constraints into computational modeling, this study contributes to a deeper understanding of the conditions that drive cooperation across diverse human and animal systems.

In an associated paper which focuses on analyzing the structure of several egocentric networks of collective awareness platforms for sustainable innovation (CAPS), this model is developed. It answers the question whether the network structure is determinative for the sustainability of the created awareness. Based on a thorough literature review a model is developed to explain and operationalize the concept of sustainability of a social network in terms of importance, effectiveness and robustness. By developing this agent-based model, the expected outcomes after the dissolution of the CAPS are predicted and compared with the results of a network with the same participants but with different ties. Twitter data from different CAPS is collected and used to feed the simulation. The results show that the structure of the network is of key importance for its sustainability. With this knowledge and the ability to simulate the results after network changes have taken place, CAPS can assess the sustainability of their legacy and actively steer towards a longer lasting potential for social innovation. The retrieved knowledge urges organizations like the European Commission to adopt a more blended approach focusing not only on solving societal issues but on building a community to sustain the initiated development.

The model represents urban commuters’ transport mode choices among cars, public transit, and motorcycles—a mode highly prevalent in developing countries. Using an agent-based modeling approach, it simulates transport dynamics and serves as a testbed for evaluating policies aimed at improving mobility.

The model simulates an ecosystem of human agents who decide, at each time step, which mode of transportation to use for commuting to work. Their decision is based on a combination of personal satisfaction with their most recent journey—evaluated across a vector of individual needs—the information they crowdsource from their social network, and their personal uncertainty regarding trying new transport options.

Agents are assigned demographic attributes such as sex, age, and income level, and are distributed across city neighborhoods according to their socioeconomic status. To represent social influence in decision-making, agents are connected via a scale-free social network topology, where connections are more likely among agents within the same socioeconomic group, reflecting the tendency of individuals to form social ties with similar others.

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The Olympic Peninsula ABM works as a virtual laboratory to simulate the existing forestland management practices as followed by different forestland owner groups in the Olympic Peninsula, Washington, and explore how they could shape the future provisions of multifunctional ecosystem services such as Carbon storage and revenue generation under the business-as-usual scenario as well as by their adaptation to interventions. Forestlands are socio-ecological systems that interact with economic, socio-cultural, and policy systems. Two intervention scenarios were introduced in this model to simulate the adaptation of landowner behavior and test the efficacy of policy instruments in promoting sustainable forest practices and fostering Carbon storage and revenue generation. (1) A market-linked carbon offset scheme that pays the forestland owners a financial incentive in the form of a yearly carbon rent. (2) An institutional intervention policy that allows small forest owners (SFLO) to cooperate for increased market access and benefits under carbon rent scenario. The model incorporates the heterogeneous contexts within which the forestland owners operate and make their forest management decisions by parameterizing relevant agent attributes and contextualizing their unique decision-making processes.

The model explores how two types of information - social (in the form of pheromone trails) and private (in the form of route memories) affect ant colony level foraging in a variable enviroment.

The model analyzes the economic and ecological effects of a provision of livestock drought insurance for dryland pastoralists. More precisely, it yields qualitative insights into how long-term herd and pasture dynamics change through insurance.

This version 2.1.0 of the uFunk model is about setting a business strategy (the S in the name) for an organization. A team of managers (or executives) meet and discuss various options on the strategy for the firm. There are three aspects that they have to agree on to set the strategic positioning of the organization.
The discussion is on market, stakeholders, and resources. The team (it could be a business strategy task force) considers various aspects of these three elements. The resources they use to develop the discussion can come from a traditional approach to strategy or from non-traditional means (e.g., so-called serious play, creativity and imagination techniques).
The S-uFunk 2.1.0 Model wants to understand to which extent cognitive means triggered by traditional and non-traditional resources affect the making of the strategy process.

The Friendship Field model aims at modelling friendship formation based on three factors: Extraversion, Resemblance and Status, where social interaction is motivated by the Social Battery. Social Battery is one’s energy and motivation to engage in social contact. Since social contact is crucial for friendship formation, the model included Social Battery to affect social interactions. To our best knowledge, Social Battery is a yet unintroduced concept in research while it is a dynamic factor influencing the social interaction besides one’s characteristics. Extraverts’ Social Batteries charge while interacting and exhaust while being alone. Introverts’ Social Batteries charge while being alone and exhaust while interacting. The aim of the model is to illustrate the concept of Social Battery. Moreover, the Friendship Field shows patterns regarding Extraversion, Resemblance and Status including the mere-exposure effect and friendship by similarity. For the implementation of Status, Kemper’s status-power theory is used. The concept of Social Battery is also linked to Kemper’s theory on the organism as reference group. By running the model for a year (3 interactions moments per day), the friendship dynamics over time can be studied.

We presented the model at the Social Simulation Conference 2022.