Studies on word-of-mouth identify two behaviors leading to transmission of information between individuals: proactive transmission of information, and information seeking. Individuals who are aware might be curious of it and start seeking for information; they might find around them the expertise held by another individual. Field studies indicate individuals do not adopt an innovation if they don’t hold the corresponding expertise. This model describes this information seeking behavior, and enables the exploration of the dynamics which emerges out of it.

The largely dominant meritocratic paradigm of highly competitive Western cultures is rooted on the belief that success is due mainly, if not exclusively, to personal qualities such as talent, intelligence, skills, smartness, efforts, willfulness, hard work or risk taking. Sometimes, we are willing to admit that a certain degree of luck could also play a role in achieving significant material success. But, as a matter of fact, it is rather common to underestimate the importance of external forces in individual successful stories. It is very well known that intelligence (or, more in general, talent and personal qualities) exhibits a Gaussian distribution among the population, whereas the distribution of wealth - often considered a proxy of success - follows typically a power law (Pareto law), with a large majority of poor people and a very small number of billionaires. Such a discrepancy between a Normal distribution of inputs, with a typical scale (the average talent or intelligence), and the scale invariant distribution of outputs, suggests that some hidden ingredient is at work behind the scenes. In a recent paper, with the help of this very simple agent-based model realized with NetLogo, we suggest that such an ingredient is just randomness. In particular, we show that, if it is true that some degree of talent is necessary to be successful in life, almost never the most talented people reach the highest peaks of success, being overtaken by mediocre but sensibly luckier individuals. As to our knowledge, this counterintuitive result - although implicitly suggested between the lines in a vast literature - is quantified here for the first time. It sheds new light on the effectiveness of assessing merit on the basis of the reached level of success and underlines the risks of distributing excessive honors or resources to people who, at the end of the day, could have been simply luckier than others. With the help of this model, several policy hypotheses are also addressed and compared to show the most efficient strategies for public funding of research in order to improve meritocracy, diversity and innovation.

This model has been created with and for the researcher-farmers of the Muonde Trust (http://www.muonde.org/), a registered Zimbabwean non-governmental organization dedicated to fostering indigenous innovation. Model behaviors and parameters (mashandiro nemisiyano nedzimwe model) derive from a combination of literature review and the collected datasets from Muonde’s long-term (over 30 years) community-based research. The goals of this model are three-fold (muzvikamu zvitatu):
A) To represent three components of a Zimbabwean agro-pastoral system (crops, woodland grazing area, and livestock) along with their key interactions and feedbacks and some of the human management decisions that may affect these components and their interactions.
B) To assess how climate variation (implemented in several different ways) and human management may affect the sustainability of the system as measured by the continued provisioning of crops, livestock, and woodland grazing area.
C) To provide a discussion tool for the community and local leaders to explore different management strategies for the agro-pastoral system (hwaro/nzira yekudyidzana kwavanhu, zvipfuo nezvirimwa), particularly in the face of climate change.

This model simulate product diffusion on different social network structures.

Innovation a byproduct of the intellectual capital, requires a new paradigm for the production constituents. Human Capital HC,Structural capital SC and relational capital RC become key for intellectual capital and consequently for innovation.

This model includes an innovation search environment. Agents search and can share their findings. It’s implemented in Netlogo-Hubnet & a parallel Netlogo model. This allows for validation of search strategies against experimental findings.

A model of innovation diffusion in a structured population with two groups who are averse to adopting a produce popular with the outgroup.

The aim of the model is to define when researcher’s assumptions of dependence or independence of cases in multiple case study research affect the results — hence, the understanding of these cases.

Industrial clustering patterns are the result of an entrepreneurial process where spinoffs inherit the ideas and attributes of their parent firms. This computational model maps these patterns using abstract methodologies.

The simulation model SimPLS shows an application of the PLS agent concept, using SEM as empirical basis for the definition of agent architectures. The simulation model implements the PLS path model TAM about the decision of using innovative products.