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SimPLS - The PLS Agent

Iris Lorscheid Sandra Schubring Matthias Meyer Christian Ringle | Published Monday, April 18, 2016 | Last modified Tuesday, May 17, 2016

The simulation model SimPLS shows an application of the PLS agent concept, using SEM as empirical basis for the definition of agent architectures. The simulation model implements the PLS path model TAM about the decision of using innovative products.

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