Computational Model Library

SimPLS - The PLS Agent

Iris Lorscheid Sandra Schubring Matthias Meyer Christian Ringle | Published Mon Apr 18 09:50:36 2016 | Last modified Tue May 17 11:35:16 2016

The simulation model SimPLS shows an application of the PLS agent concept, using SEM as empirical basis for the definition of agent architectures. The simulation model implements the PLS path model TAM about the decision of using innovative products.

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