Communication processes occur in complex dynamic systems impacted by person attitudes and beliefs, environmental affordances, interpersonal interactions and other variables that all change over time. Many of the current approaches utilized by Communication researchers are unable to consider the full complexity of communication systems or the over time nature of our data. We apply agent-based modeling to the Reinforcing Spirals Model and the Spiral of Silence to better elucidate the complex and dynamic nature of this process. Our preliminary results illustrate how environmental affordances (i.e. social media), closeness of the system and probability of outspokenness may impact how attitudes change over time. Additional analyses are also proposed.

This is an agent-based model that allows to test alternative designs for three model components. The model was built using the LUDAS design strategy, while each alternative is in line with the strategy. Using the model, it can be shown that alternative designs, though built on the same strategy, lead to different land-use patterns over time.