This model simulates diffusion curves and it allows to test how social influence, network structure and consumer heterogeneity affect their spreads and their speeds.

Objective is to simulate policy interventions in an integrated demand-supply model. The underlying demand function links both sides. Diffusion proceeds if interactions distribute awareness (Epidemic effect) and rivalry reduces the market price (Probit effect). Endogeneity is given due to the fact that consumer awareness as well as their willingness-to-pay drives supply-side rivalry. Firm´s entry and exit decisions as well as quantity and price settings are driven by Cournot competition.

An Agent-based model simulates consumer demand for Smart Metering tariffs. It utilizes the Bass Diffusion Model and Rogers´s adopter categories. Integration of empirical census microdata enables a validated socio-economic background for each consumer.

This is the model for a paper that is based on a simulation model, programmed in Netlogo, that demonstrates changes in market structure that occur as marginal costs, demand, and barriers to entry change. Students predict and observe market structure changes in terms of number of firms, market concentration, market price and quantity, and average marginal costs, profits, and markups across the market as firms innovate. By adjusting the demand growth and barriers to entry, students can […]

The objective of this study is to create a framework to simulate and analyze the effect of multiple business scenarios on the adoption behavior of a group of technology products.

The purpose of this model is to study effect of a particular kind of spatial externality, “fashion effect”, on the dynamics of technology diffusion among rational adopters with uncertainty about the p

This model is used to investigate the role of opinion leader. More specifically: the influence of ‘innovative behavior’, ‘weigth of normative influence’, ‘better product judgment’, ‘number of opinion