This models simulates innovation diffusion curves and it tests the effects of the degree and the direction of social influences. This model replicates, extends and departs from classical percolation models.

This model simulates diffusion curves and it allows to test how social influence, network structure and consumer heterogeneity affect their spreads and their speeds.

This model simulates the motion picture industry and tests how social influences affect market shares. It is empirically validated at the micro level by a cross-cultural survey.