Studies on word-of-mouth identify two behaviors leading to transmission of information between individuals: proactive transmission of information, and information seeking. Individuals who are aware might be curious of it and start seeking for information; they might find around them the expertise held by another individual. Field studies indicate individuals do not adopt an innovation if they don’t hold the corresponding expertise. This model describes this information seeking behavior, and enables the exploration of the dynamics which emerges out of it.

This model simulate product diffusion on different social network structures.

The aim of this model is to explore and understand the factors driving adoption of treatment strategies for ecological disturbances, considering payoff signals, learning strategies and social-ecological network structure

This model makes it possible to explore how network clustering and resistance to changing existing status beliefs might affect the spontaneous emergence and diffusion of such beliefs as described by status construction theory.

A model of innovation diffusion in a structured population with two groups who are averse to adopting a produce popular with the outgroup.

This model builds on another model in this library (“diffusion of culture”).

The aim of the model is to define when researcher’s assumptions of dependence or independence of cases in multiple case study research affect the results — hence, the understanding of these cases.

This agent-based model simulates the diffusion of a social change process stratified by social class in space and time which is solely driven social and spatial variation in communication links.

The simulation model SimPLS shows an application of the PLS agent concept, using SEM as empirical basis for the definition of agent architectures. The simulation model implements the PLS path model TAM about the decision of using innovative products.

This is model that simulates how multiple kinds of peer effects shape the diffusion of innovations through different types of social relationships.