The current rate of production and consumption of meat poses a problem both to peoples’ health and to the environment. This work aims to develop a simulation of peoples’ meat consumption behaviour in Britain using agent-based modelling. The agents represent individual consumers. The key variables that characterise agents include sex, age, monthly income, perception of the living cost, and concerns about the impact of meat on the environment, health, and animal welfare. A process of peer influence is modelled with respect to the agents’ concerns. Influence spreads across two eating networks (i.e. co-workers and household members) depending on the time of day, day of the week, and agents’ employment status. Data from a representative sample of British consumers is used to empirically ground the model. Different experiments are run simulating interventions of application of social marketing campaigns and a rise in price of meat. The main outcome is the average weekly consumption of meat per consumer. A secondary outcome is the likelihood of eating meat.
This is a tool to explore the effects of groups´ spatial segregation on the emergence of opinion polarization. It embeds two opinion formation models: a model of negative (and positive) social influence and a model of persuasive argument exchange.
The model reproduces the spread of environmental awareness among agents and the impact of awareness level of the agents on the consumption of a resource, like energy. An agent is a household with a set of available advanced smart metering functions.
The CONSERVAT model evaluates the effect of social influence among farmers in the Lake Naivasha basin (Kenya) on the spatiotemporal diffusion pattern of soil conservation effort levels and the resulting reduction in lake sedimentation.
This is a complex “Data Integration Model”, following a “KIDS” rather than a “KISS” methodology - guided by the available evidence. It looks at the complex mix of social processes that may determine why people vote or not.
This model simulates the motion picture industry and tests how social influences affect market shares. It is empirically validated at the micro level by a cross-cultural survey.