The Communication-Based Model of Perceived Descriptive Norm Dynamics in Digital Networks (COMM-PDND) is an agent-based model specifically created to examine the dynamics of perceived descriptive norms in the context of digital network structures. The model, developed as part of a master’s thesis titled “The Dynamics of Perceived Descriptive Norms in Digital Network Publics: An Agent-Based Simulation,” emphasizes the critical role of communication processes in norm formation. It focuses on the role of communicative interactions in shaping perceived descriptive norms.

The COMM-PDND is tuned to explore the effects of normative deviance in digital social networks. It provides functionalities for manipulating agents according to their network position, and has a versatile set of customizable parameters, making it adaptable to a wide range of research contexts.

The Social Identity Model of Protest Emergence (SIMPE), an agent-based model of national identity and protest mobilisations.

I developed this model for my PhD project, “Polarisation and Protest Mobilisation Around Secessionist Movements: an Agent-Based Model of Online and Offline Social Networks”, at the University of Glasgow (2019-2023).

The purpose of this model is to simulate protest emergence in a given country where there is an independence movement, fostering the self-categorisation process of national identification. In order to contextualised SIMPE, I have used Catalonia, where an ongoing secessionist movement since 2011 has been present, national identity has shown signs of polarisation, and where numerous mobilisations have taken place over the last decade. Data from the Catalan Centre of Opinion Studies (CEO) has been used to inform some of the model parameters.

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Using data from the British Social Attitude Survey, we develop an agent-based model to study the effect of social influence on the spread of meat-eating behaviour in the British population.

The model reproduces the spread of environmental awareness among agents and the impact of awareness level of the agents on the consumption of a resource, like energy. An agent is a household with a set of available advanced smart metering functions.

This model aims to explore how gambling-like behavior can emerge in loot box spending within gaming communities. A loot box is a purchasable mystery box that randomly awards the player a series of in-game items. Since the contents of the box are largely up to chance, many players can fall into a compulsion loop of purchasing, as the fear of missing out and belief in the gambler’s fallacy allow one to rationalize repeated purchases, especially when one compares their own luck to others. To simulate this behavior, this model generates players in different network structures to observe how factors such as network connectivity, a player’s internal decision making strategy, or even common manipulations games use these days may influence a player’s transactions.

Substitution of food products will be key to realising widespread adoption of sustainable diets. We present an agent-based model of decision-making and influences on food choice, and apply it to historically observed trends of British whole and skimmed (including semi) milk consumption from 1974 to 2005. We aim to give a plausible representation of milk choice substitution, and test different mechanisms of choice consideration. Agents are consumers that perceive information regarding the two milk choices, and hold values that inform their position on the health and environmental impact of those choices. Habit, social influence and post-decision evaluation are modelled. Representative survey data on human values and long-running public concerns empirically inform the model. An experiment was run to compare two model variants by how they perform in reproducing these trends. This was measured by recording mean weekly milk consumption per person. The variants differed in how agents became disposed to consider alternative milk choices. One followed a threshold approach, the other was probability based. All other model aspects remained unchanged. An optimisation exercise via an evolutionary algorithm was used to calibrate the model variants independently to observed data. Following calibration, uncertainty and global variance-based temporal sensitivity analysis were conducted. Both model variants were able to reproduce the general pattern of historical milk consumption, however, the probability-based approach gave a closer fit to the observed data, but over a wider range of uncertainty. This responds to, and further highlights, the need for research that looks at, and compares, different models of human decision-making in agent-based and simulation models. This study is the first to present an agent-based modelling of food choice substitution in the context of British milk consumption. It can serve as a valuable pre-curser to the modelling of dietary shift and sustainable product substitution to plant-based alternatives in Britain.

We study cultural dissemination in the context of an Axelrod-like agent-based model describing the spread of cultural traits across a society, with an added element of social influence. This modification produces absorbing states exhibiting greater variation in number and size of distinct cultural regions compared to the original Axelrod model, and we identify the mechanism responsible for this amplification in heterogeneity. We develop several new metrics to quantitatively characterize the heterogeneity and geometric qualities of these absorbing states. Additionally, we examine the dynamical approach to absorbing states in both our Social Influence Model as well as the Axelrod Model, which not only yields interesting insights into the differences in behavior of the two models over time, but also provides a more comprehensive view into the behavior of Axelrod’s original model. The quantitative metrics introduced in this paper have broad potential applicability across a large variety of agent-based cultural dissemination models.

The simulation is a variant of the “ToRealSim OD variants - base v2.7” base model, which is based on the standard DW opinion dynamics model (but with the differences that rather than one agent per tick randomly influencing another, all agents randomly influence one other per tick - this seems to make no difference to the outcomes other than to scale simulation time). Influence can be made one-way by turning off the two-way? switch

Various additional variations and sources of noise are possible to test robustness of outcomes to these (compared to DW model).
In this version agent opinions change following the empirical data collected in some experiments (Takács et al 2016).

Such an algorithm leaves no role for the uncertainties in other OD models. [Indeed the data from (Takács et al 2016) indicates that there can be influence even when opinion differences are large - which violates a core assumption of these]. However to allow better comparison with other such models there is a with-un? switch which allows uncertainties to come into play. If this is on, then influence (according to above algorithm) is only calculated if the opinion difference is less than the uncertainty. If an agent is influenced uncertainties are modified in the same way as standard DW models.

The current rate of production and consumption of meat poses a problem both to peoples’ health and to the environment. This work aims to develop a simulation of peoples’ meat consumption behaviour in Britain using agent-based modelling. The agents represent individual consumers. The key variables that characterise agents include sex, age, monthly income, perception of the living cost, and concerns about the impact of meat on the environment, health, and animal welfare. A process of peer influence is modelled with respect to the agents’ concerns. Influence spreads across two eating networks (i.e. co-workers and household members) depending on the time of day, day of the week, and agents’ employment status. Data from a representative sample of British consumers is used to empirically ground the model. Different experiments are run simulating interventions of application of social marketing campaigns and a rise in price of meat. The main outcome is the average weekly consumption of meat per consumer. A secondary outcome is the likelihood of eating meat.

Agents are linked in a social-network and make decisions on which of 2 types of behavior to adopt. We explore consequences of different information feedback and providing targeted feedback to individuals.