The model represents urban commuters’ transport mode choices among cars, public transit, and motorcycles—a mode highly prevalent in developing countries. Using an agent-based modeling approach, it simulates transport dynamics and serves as a testbed for evaluating policies aimed at improving mobility.

The model simulates an ecosystem of human agents who decide, at each time step, which mode of transportation to use for commuting to work. Their decision is based on a combination of personal satisfaction with their most recent journey—evaluated across a vector of individual needs—the information they crowdsource from their social network, and their personal uncertainty regarding trying new transport options.

Agents are assigned demographic attributes such as sex, age, and income level, and are distributed across city neighborhoods according to their socioeconomic status. To represent social influence in decision-making, agents are connected via a scale-free social network topology, where connections are more likely among agents within the same socioeconomic group, reflecting the tendency of individuals to form social ties with similar others.

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We represent commuters and their preferences for transportation cost, time and safety. Agents assess their options via their preferences, their environment, and the modes available. The model has policy levers to test impact on last-mile problem.

The NIER model is intended to add qualitative variables of building owner types and peer group scales to existing energy efficiency retrofit adoption models. The model was developed through a combined methodology with qualitative research, which included interviews with key stakeholders in Cleveland, Ohio and Detroit and Grand Rapids, Michigan. The concepts that the NIER model adds to traditional economic feasibility studies of energy retrofit decision-making are differences in building owner types (reflecting strategies for managing buildings) and peer group scale (neighborhoods of various sizes and large-scale Districts). Insights from the NIER model include: large peer group comparisons can quickly raise the average energy efficiency values of Leader and Conformist building owner types, but leave Stigma-avoider owner types as unmotivated to retrofit; policy interventions such as upgrading buildings to energy-related codes at the point of sale can motivate retrofits among the lowest efficient buildings, which are predominantly represented by the Stigma-avoider type of owner; small neighborhood peer groups can successfully amplify normal retrofit incentives.