This model inspects the performance of firms as the product attribute space changes, which evolves as a consequence of firms’ actions. Firms may create new product variants by dragging demand from other existing variants. Firms decide whether to open new product variants, to invade existing ones, or to keep their variant portfolio. At each variant there is a Cournot competition each round. Competition is nested since many firms compete at many variants simultaneously, affecting firm composition at each location (variant).

After the Cournot outcomes, at each round firms decide whether to (i) keep their existing product variant niche, (ii) invade an existing variant, (iii) create a new variant, or (iv) abandon a variant. Firms’ profits across their niche take into consideration the niche-width cost and the cost of opening a new variant.

Several taxonomies for empirical validation have been published. Our model integrates different methods to calibrate an innovation diffusion model, ranging from simple randomized input validation to complex calibration with the use of microdata.

Objective is to simulate policy interventions in an integrated demand-supply model. The underlying demand function links both sides. Diffusion proceeds if interactions distribute awareness (Epidemic effect) and rivalry reduces the market price (Probit effect). Endogeneity is given due to the fact that consumer awareness as well as their willingness-to-pay drives supply-side rivalry. Firm´s entry and exit decisions as well as quantity and price settings are driven by Cournot competition.

This is the model for a paper that is based on a simulation model, programmed in Netlogo, that demonstrates changes in market structure that occur as marginal costs, demand, and barriers to entry change. Students predict and observe market structure changes in terms of number of firms, market concentration, market price and quantity, and average marginal costs, profits, and markups across the market as firms innovate. By adjusting the demand growth and barriers to entry, students can […]

Cournot simulation with innovation