My main interests are system dynamics and multi agent simulation used for support of business and marketing decisions (e.g. modeling of consumer markets) and in business education (e.g. development of open source business simulators). Amongst my other interests are applied marketing research, relationships between academia and industry, financial literacy, mind and concept mapping.

Emergence Paris

Agent-based Modeling, Maching Learning, Algorithmic Marketing, Diffusion of Innovations, Online Communities

Agent Based Modeling

I am a Professor in the School of Sustainability and the Director of the Center for Behavior, Institutions and the Environment. I want to understand how people solve collective problems at different levels of scale, especially those problems related to sustainability of our environment. Our society experience unprecedented challenged to sustain common resource for future generations at a scale we have never experienced before. What makes groups cooperate? What is the role of information? How does the ecological context affect the social fabric? How do they deal with a changing environment? How can we use these insight to address global challenges? To do this research I combine behavioral experiments, agent-based modeling and case study analysis.

I am an Associate Professor of Data Analytics at Trinity Business School, Trinity College Dublin, The University of Dublin and a Senior Fellow of the Higher Education Academy. I was the Director of Postgraduate Teaching at the Department of Management Science, Lancaster University Management School overseeing MSc programmes in Business Analytics, Management Science and Marketing Analytics, Logistics and Supply Chain Management, e-Business and Innovation, and Project Management.

My research interests lie in the areas of predictive analytics using simulation. I am particularly interested in simulation modelling methodology (symbiotic simulation, hybrid modelling, agent-based simulation, discrete-event simulation) with applications in operations and supply chain management (e.g. hospital, manufacturing, transportation, warehouse) and social dynamics (e.g. diffusion of perception). Currently, I am the associate editor of the Journal of Simulation and the secretary of The OR Society‘s Special Interest Group in Simulation. I am the track coordinator of Agent-Based Simulation for the Winter Simulation Conference 2018.

Modeling Complex systems, Simulation: System Dynamics, Agent Based and Discrete Event
System and Complexity Theory

The big picture question driving my research is how do complex systems of interactions among individuals / agents result in emergent properties and how do those emergent properties feedback to affect individual / agent decisions. I have explored this big picture question in a number of different contexts including the evolution of cooperation, suburban sprawl, traffic patterns, financial systems, land-use and land-change in urban systems, and most recently social media. For all of these explorations, I employ the tools of complex systems, most importantly agent-based modeling.

My current research focus is on understanding the dynamics of social media, examining how concepts like information, authority, influence and trust diffuse in these new media formats. This allows us to ask questions such as who do users trust to provide them with the information that they want? Which entities have the greatest influence on social media users? How do fads and fashions arise in social media? What happens when time is critical to the diffusion process such as an in a natural disaster? I have employed agent-based modeling, machine learning, geographic information systems, and network analysis to understand and start to answer these questions.