Stephanie Toth

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Stephanie Toth

Institution

Institute of Innovation Marketing

ORCID more info

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GitHub more info

No associated github account.

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Value Chain Marketing (VCM)

Stephanie Hintze | Published Mon Apr 14 19:37:19 2014 | Last modified Thu Oct 16 13:53:57 2014

Inspired by the SKIN model, the basic concept here is to model the acceptance and implementation of supplier innovations. This model includes three types of agents comprising suppliers, manufacturers and applicators.

Under development.

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