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consumer market forecasting, diffusion
The basic premise of the model is to simulate several ‘agents’ going through build-buy cycles: Build: Factories follow simple rules of strategy in the allocation of resources between making exploration and exploitation type products. Buy: Each of two types of Consumers, early-adopters and late adopters, follow simple purchase decision rules in deciding to purchase a product from one of two randomly chosen factories. Thus, the two working ‘agents’ of the model are ‘factories’ and […]
This is a model of the diffusion of alternative fuel vehicles based on manufacturer designs and consumer choices of those designs. It is written in Netlogo 4.0.3. Because it requires data to upload