No bio entered.
consumer market forecasting, diffusion
This is a model of the diffusion of alternative fuel vehicles based on manufacturer designs and consumer choices of those designs. It is written in Netlogo 4.0.3. Because it requires data to upload
The basic premise of the model is to simulate several ‘agents’ going through build-buy cycles: Build: Factories follow simple rules of strategy in the allocation of resources between making exploration and exploitation type products. Buy: Each of two types of Consumers, early-adopters and late adopters, follow simple purchase decision rules in deciding to purchase a product from one of two randomly chosen factories. Thus, the two working ‘agents’ of the model are ‘factories’ and […]