The emergence of new market logics in sustainable food (1.0.0)
The model represents a large, traditional firm competing with small, sustainable food producers. The large firm operates under conventional assumptions, pursuing monopoly profits maximized through standard economic principles. Its behavior is driven by economies of scale, which compel small firms to strategically differentiate themselves to deliver added value to consumers. Consequently, small firms focus on offering higher-quality products—a factor that matters significantly to consumers.
The gains achieved by small firms represent social profits that hinge upon establishing co-participation schemes with farmers and building trustworthy relationships with consumers. Cooperation with farmers directly shapes production processes and product quality. Because a firm trusted by one consumer becomes visible to neighbors, trust can diffuse and evolve into a collective identity. Ultimately, population-level legitimation occurs when the organizational form of the organic food producer gains widespread acceptance within the consumer community.
The model’s behavior depends on three key factors: a trust parameter, a legitimation intensity parameter, and an aspiration-level weight (for the large firm).
Release Notes
The model represents a large, traditional firm competing with small, sustainable food producers. The large firm operates under conventional assumptions, pursuing monopoly profits maximized through standard economic principles. Its behavior is driven by economies of scale, which compel small firms to strategically differentiate themselves to deliver added value to consumers. Consequently, small firms focus on offering higher-quality products—a factor that matters significantly to consumers (Table X).
The gains achieved by small firms represent social profits that hinge upon establishing co-participation schemes with farmers and building trustworthy relationships with consumers. Cooperation with farmers directly shapes production processes and product quality. Because a firm trusted by one consumer becomes visible to neighbors, trust can diffuse and evolve into a collective identity. Ultimately, population-level legitimation occurs when the organizational form of the organic food producer gains widespread acceptance within the consumer community.
The model’s behavior depends on three key factors: a trust parameter, a legitimation intensity parameter, and an aspiration-level weight (for the large firm).
Associated Publications
The emergence of new market logics in sustainable food 1.0.0
The model represents a large, traditional firm competing with small, sustainable food producers. The large firm operates under conventional assumptions, pursuing monopoly profits maximized through standard economic principles. Its behavior is driven by economies of scale, which compel small firms to strategically differentiate themselves to deliver added value to consumers. Consequently, small firms focus on offering higher-quality products—a factor that matters significantly to consumers.
The gains achieved by small firms represent social profits that hinge upon establishing co-participation schemes with farmers and building trustworthy relationships with consumers. Cooperation with farmers directly shapes production processes and product quality. Because a firm trusted by one consumer becomes visible to neighbors, trust can diffuse and evolve into a collective identity. Ultimately, population-level legitimation occurs when the organizational form of the organic food producer gains widespread acceptance within the consumer community.
The model’s behavior depends on three key factors: a trust parameter, a legitimation intensity parameter, and an aspiration-level weight (for the large firm).
Release Notes
The model represents a large, traditional firm competing with small, sustainable food producers. The large firm operates under conventional assumptions, pursuing monopoly profits maximized through standard economic principles. Its behavior is driven by economies of scale, which compel small firms to strategically differentiate themselves to deliver added value to consumers. Consequently, small firms focus on offering higher-quality products—a factor that matters significantly to consumers (Table X).
The gains achieved by small firms represent social profits that hinge upon establishing co-participation schemes with farmers and building trustworthy relationships with consumers. Cooperation with farmers directly shapes production processes and product quality. Because a firm trusted by one consumer becomes visible to neighbors, trust can diffuse and evolve into a collective identity. Ultimately, population-level legitimation occurs when the organizational form of the organic food producer gains widespread acceptance within the consumer community.
The model’s behavior depends on three key factors: a trust parameter, a legitimation intensity parameter, and an aspiration-level weight (for the large firm).