An agent-based model of urban travel behaviour in Dublin, Ireland, built in NetLogo and empirically grounded in 2016 travel survey data. Each agent represents a Dublin resident initialised with real socio-demographic attributes — including age, gender, household size and car ownership, income, driving licence status, and access to local amenities — alongside observed trip characteristics such as distance, travel time, and trip type (work, shopping, leisure).
At each time step, agents choose between four transport modes (car, public transport, cycling, and walking) across short, medium, and long trips. Mode choice is governed by a preference vector that weighs personal need satisfaction against social influence from neighbouring agents reflecting consumat framework. Satisfaction evolves dynamically based on cost (incorporating Irish motor tax bands and per-km operating rates), travel time, and trip-type suitability, with an uncertainty parameter capturing variability in perceived utility over time.
The model tracks aggregate modal shares and total CO2 emission at each tick, enabling exploration of how policy interventions — such as fuel taxation, public transport pricing, or active travel incentives — might shift the city’s travel demand profile over 100 simulated days.

The model represents urban commuters’ transport mode choices among cars, public transit, and motorcycles—a mode highly prevalent in developing countries. Using an agent-based modeling approach, it simulates transport dynamics and serves as a testbed for evaluating policies aimed at improving mobility.

The model simulates an ecosystem of human agents who decide, at each time step, which mode of transportation to use for commuting to work. Their decision is based on a combination of personal satisfaction with their most recent journey—evaluated across a vector of individual needs—the information they crowdsource from their social network, and their personal uncertainty regarding trying new transport options.

Agents are assigned demographic attributes such as sex, age, and income level, and are distributed across city neighborhoods according to their socioeconomic status. To represent social influence in decision-making, agents are connected via a scale-free social network topology, where connections are more likely among agents within the same socioeconomic group, reflecting the tendency of individuals to form social ties with similar others.

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We represent commuters and their preferences for transportation cost, time and safety. Agents assess their options via their preferences, their environment, and the modes available. The model has policy levers to test impact on last-mile problem.