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Displaying 3 of 3 results Green Consumption clear search
This release presents an updated agent-based modelling (ABM) framework developed to investigate social tipping dynamics in green consumption markets.
The model integrates heterogeneous consumer preferences, social influence, firm-level economic decision-making, endogenous pricing, and environmental policy interventions to examine how individual behavioural responses can generate collective market transitions.
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This model is a minimal agent-based model (ABM) of green consumption and market tipping dynamics in a stylised two-firm economy. It is designed as an existence proof to illustrate how weak individual preferences, when combined with habit formation, social influence, and firm price adaptation, can generate non-linear transitions (tipping points) in market outcomes.
The economy consists of:
1) Two firms, each supplying a differentiated consumption bundle that differs in its fixed green share (one relatively greener, one less green).
2) Many households, each consuming a unit mass per period and allocating consumption between the two firms.
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We provide a full description of the model following the ODD protocol (Grimm et al. 2010) in the attached document. The model is developed in NetLogo 5.0 (Wilenski 1999).