Computational Model Library

This is the model for a paper that is based on a simulation model, programmed in Netlogo, that demonstrates changes in market structure that occur as marginal costs, demand, and barriers to entry change. Students predict and observe market structure changes in terms of number of firms, market concentration, market price and quantity, and average marginal costs, profits, and markups across the market as firms innovate. By adjusting the demand growth and barriers to entry, students can […]

Value Chain Marketing (VCM)

Stephanie Hintze | Published Mon Apr 14 19:37:19 2014 | Last modified Thu Oct 16 13:53:57 2014

Inspired by the SKIN model, the basic concept here is to model the acceptance and implementation of supplier innovations. This model includes three types of agents comprising suppliers, manufacturers and applicators.

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