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Peer reviewed Behavior changes through influence

Daria Soboleva | Published Friday, August 30, 2024

The model is designed to simulate the behavior and decision-making processes of individuals (agents) in a social network. It aims to represent the changes in individual probability to take any action based on changes in attributes. The action is anything that can be reasonably influenced by the three influencing methods implemented in this model: peer pressure, social media, and state campaigns, and for which the user has a decision-making model. The model is implemented in the multi-agent programmable environment NetLogo 6.3.0.

The present model was created and used for the study titled ``Agent-Based Insight into Eco-Choices: Simulating the Fast Fashion Shift.” The model is implemented in the multi-agent programmable environment NetLogo 6.3.0. The model is designed to simulate the behavior and decision-making processes of individuals (agents) in a social network. It focuses on how agents interact with their peers, social media, and government campaigns, specifically regarding their likelihood to purchase fast fashion.

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