Computational Model Library

Communication processes occur in complex dynamic systems impacted by person attitudes and beliefs, environmental affordances, interpersonal interactions and other variables that all change over time. Many of the current approaches utilized by Communication researchers are unable to consider the full complexity of communication systems or the over time nature of our data. We apply agent-based modeling to the Reinforcing Spirals Model and the Spiral of Silence to better elucidate the complex and dynamic nature of this process. Our preliminary results illustrate how environmental affordances (i.e. social media), closeness of the system and probability of outspokenness may impact how attitudes change over time. Additional analyses are also proposed.

This NetLogo model illustrates the cultural evolution of pro-environmental behaviour patterns. It illustrates how collective behaviour patterns evolve from interactions between agents and agents (in a social network) as well as agents and the affordances (action opportunities provided by the environment) within a niche. More specifically, the cultural evolution of behaviour patterns is understood in this model as a product of:

  1. The landscape of affordances provided by the material environment,
  2. Individual learning and habituation,
  3. Social learning and network structure,
  4. Personal states (such as habits and attitudes), and
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