Computational Model Library

Opinion Leaders' Role in Innovation Diffusion (version 1.0.0)

This model is used to investigate the role of opinion leader. More specifically: the influence of ‘innovative behavior’, ‘weigth of normative influence’, ‘better product judgment’, ‘number of opinion leaders’ and ‘reach of mass media’ on the adoption process of (information about) a product (speed and percentage)

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Version Submitter First published Last modified Status
1.0.0 Peter Van Eck Wed Mar 10 10:33:26 2010 Sat Apr 27 20:18:40 2013 Published

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