Computational Model Library

Opinion Leaders' Role in Innovation Diffusion

This model is used to investigate the role of opinion leader. More specifically: the influence of ‘innovative behavior’, ‘weigth of normative influence’, ‘better product judgment’, ‘number of opinion leaders’ and ‘reach of mass media’ on the adoption process of (information about) a product (speed and percentage)

Release Notes

No release notes were entered with this release.
Version Submitter First published Last modified
1.0.0 Peter Van Eck Mar 10, 2010 Apr 27, 2013


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