Computational Model Library

Opinion Leaders' Role in Innovation Diffusion

This model is used to investigate the role of opinion leader. More specifically: the influence of ‘innovative behavior’, ‘weigth of normative influence’, ‘better product judgment’, ‘number of opinion leaders’ and ‘reach of mass media’ on the adoption process of (information about) a product (speed and percentage)

Release Notes

No release notes were entered with this release.
Version Submitter First published Last modified
1.0.0 Peter Van Eck Mar 10, 2010 Apr 27, 2013

Discussion

This website uses cookies and Google Analytics to help us track user engagement and improve our site. If you'd like to know more information about what data we collect and why, please see our data privacy policy.