Peter Van Eck

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Peter Van Eck

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Opinion Leaders' Role in Innovation Diffusion

Peter Van Eck | Published Wed Mar 10 10:33:26 2010 | Last modified Sat Apr 27 20:18:40 2013

This model is used to investigate the role of opinion leader. More specifically: the influence of ‘innovative behavior’, ‘weigth of normative influence’, ‘better product judgment’, ‘number of opinion

Under development.

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