Micro-targeted vs stochastic political campaigning agent-based model simulation. Written by Toby D. Pilditch (University of Oxford, University College London), in collaboration with Jens K. Madsen (University of Oxford, London School of Economics)

The purpose of the model is to explore the various impacts on voting intention among a population sample, when both stochastic (traditional) and Micto-targeted campaigns (MTCs) are in play. There are several stages of the model: initialization (setup), campaigning (active running protocols) and vote-casting (end of simulation). The campaigning stage consists of update cycles in which “voters” are targeted and “persuaded” - updating their beliefs in the campaign candidate / policies.