Bruce’s research interests are in using agent-based models that simulate outgroup aversion on network environments and understanding the innovation adoption impacts of groups (affinity and aversion) on adopting a new innovation. Recently he has been exploring modeling of cultural evolution with a focus on modeling institutions as an evolutionary process with variation, transmission and selection. Bruce holds a Ph.D. from University of Central Florida (2023) and has published in IISE Annual Conference, JASSS, and the CSS Annual Conference.