This agent-based model simulates the implementation of a Transfer of Development Rights (TDR) mechanism in a stylized urban environment inspired by Dublin. It explores how developer agents interact with land parcels under spatial zoning, conservation protections, and incentive-based policy rules. The model captures emergent outcomes such as compact growth, green and heritage zone preservation, and public cost-efficiency. Built in NetLogo, the model enables experimentation with variable FSI bonuses, developer behavior, and spatial alignment of sending/receiving zones. It is intended as a policy sandbox to test market-aligned planning tools under behavioral and spatial uncertainty.