The agent-based simulation of innovation diffusion is based on the idea of the Bass model (1969).

The adoption of an agent is driven two parameters: its innovativess p and its prospensity to conform with others. The model is designed for a computational experiment building up on the following four model variations:

(i) the agent population it fully connected and all agents share the same parameter values for p and q
(ii) the agent population it fully connected and agents are heterogeneous, i.e. individual parameter values are drawn from a normal distribution
(iii) the agents population is embeded in a social network and all agents share the same parameter values for p and q
…