A Consumer in the Jungle of Product Differentiation v1.0.0

Alessio Emanuele Biondo; Alfio Giarlotta; Alessandro Pluchino; Andrea Rapisarda

A Consumer in the Jungle of Product Differentiation (version 1.0.0)

Submitted by: Alessandro Pluchino Software Framework: NetLogo Programming Language:

We present a graph-based model of consumer choice, which describes the hypothetical cognitive journey that each individual experiences in the process of buying a product by exploring a given market. The topological structure of the market is represented by a graph with different types of nodes, identified by different shapes. The role of the causes that influence the decision can be measured by means of behavioral differentiation in several parametric simulations. The relevance of information and knowledge, in the form of individual awareness, discriminating ability, and perception of market structure, can be evaluated.

Cite this Model

Alessio Emanuele Biondo, Alfio Giarlotta, Alessandro Pluchino, Andrea Rapisarda (2015, December 22). “A Consumer in the Jungle of Product Differentiation” (Version 1.0.0). CoMSES Computational Model Library. Retrieved from: https://www.comses.net/codebases/4843/releases/1.0.0/

Associated Publication(s)

Perfect Information vs Random Investigation: Safety Guidelines for a Consumer in the Jungle of Product Differentiation
http://arxiv.org/abs/1507.01458

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Contributors

Alessio Emanuele Biondo Alfio Giarlotta Alessandro Pluchino Andrea Rapisarda

DOI

No assigned DOI

Model Version

1.0.0

License

AFL-3.0

Operating System

Operating System Independent

Programming Language

Dependencies

{'programming_language': {'name': 'other', 'version': ''}}

Publish Date

Tuesday, December 22, 2015

Last Updated

Tuesday, December 22, 2015

Downloads 643

Peer Review

Unreviewed

Model Versions

Version	Submitter	First published	Last modified	Status
1.0.0	Alessandro Pluchino	Tue Dec 22 10:21:03 2015	Tue Dec 22 10:21:03 2015	Published

Computational Model Library

A Consumer in the Jungle of Product Differentiation (version 1.0.0)

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Associated Publication(s)

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