Research into the awareness and understanding of the general population regarding the work of St. Jude. Research into the behavior of donors to St. Jude.

Three fields interest me in research: the study of market from a behavioral point of view, focusing on loyalty, trust, quality convention; then the study of institutions, their dynamics and the predictions/diagnostics that can be made following Ostrom’s IAD framework; eventually discussions on epistemology and validation about ABM.