consumer market forecasting, diffusion
I have been involved in agent-based modelling since the early nineties with a consistent attention to methdological improvement, institutional development and empirical issues. My mission is that ABM should be a routinely accepted research method (with a robust methodology) across the social sciences. To this end I have built diverse models and participated in research projects across economics, law, medicine, psychology, anthropology and sociology. I took a DPhil in economics on adaptive firm behaviour and then was involved in two research projects on money management and farmer decision making. Since 2006 I have worked at the Department of Sociology (now the School of Media, Communication and Sociology) at the University of Leicester. I was involved in the founding of JASSS and (more recently RofASSS https://rofasss.org) and have regularly served on the review panels for international conferences in the ABM community.
Decision making, research design and research methods, social networks, innovation diffusion, secondhand markets.
Mainly interested in studying social networks of learners, teachers, and innovators. Uses Social Network Analysis, but also sentiment analysis, data mining, and recommender system techniques.
Interested in learning how to accurately model social power, diffusion of ideas, social exchange
Computational Modeling of knowledge diffusion in organizational contexts.