Business model innovation on markets for digital cultural goods.
I am interested in the dynamics of cultural transmission, especially in diffusion of religious innovations (concepts and practices) across a population. In my dissertation, I am targeting this issue while studying and modelling the development of Christian meal practices in the first four centuries CE across the Roman Mediterranean.
I live near Cambridge, and recently I developed agent-based land-use models with Geography PhD students there. I also took part in the “Cybernetics and Society” seminar.
Previously, I spent three years at Ludwig-Maximillians University, Munich, working on Human-Environment Relations and Sustainability, and over two and a half years at Surrey University, working on Innovation with Nigel Gilbert in the Centre for Research in Social Simulation (CRESS). The project at Surrey resulted in a book in 2014, “Simulating Innovation: Computer-based Tools for Rethinking Innovation”. My PhD topic, modelling human agents who energise or de-energise each other in social interactions, drew upon the work of sociologist Randall Collins. My multi-disciplinary background includes degrees in Operational Research (MSc) and Philosophy (BA/MA).
I got hooked on agent-based modelling and complexity science some time around 2000, via the work of Brian Arthur, Stuart Kauffman, Robert Axelrod and Duncan Watts (no relation!).
I am an agent-based modeller specialising in Netlogo and Excel/VBA. My recent interests include Human-Environment Relations, Innovation, Collective Intelligence and Governance Systems, and the Collapse of Complex Societies.
I have a longer term aim to study the modelling of Institutions, especially the cognitive architecture for agents who can recognise, learn and innovate in institutions.
If you’re based near Cambridge and have an idea for a modelling project, for the cost of a beer/coffee I’m always willing to offer advice.
Creativity, Innovation, Participation, Collaboration
Agent-based Modeling, Maching Learning, Algorithmic Marketing, Diffusion of Innovations, Online Communities
The main research area is operation research in logistics with a focus on logistic cluster development and innovative technology usage. Due to mathematical background, Gružauskas focuses on quantitative analysis by conducting simulations, stochastic and dynamic models and other analytical approaches to amplify the developed theories. Gružauskas also is working as a freelance data analyst with a focus on statistical analysis, web scraping and machine learning.
structure of scientific revolutions, dynamics of innovation, exploration-exploitation dynamics
Innovation Networks, University-Industry Links, Management and Policy for Technologies in Emerging Economies (Brazil), Agent-based Simulation.