Stephanie Toth

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Stephanie Toth

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Institute of Innovation Marketing

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Value Chain Marketing (VCM)

Stephanie Hintze | Published Monday, April 14, 2014 | Last modified Thursday, October 16, 2014

Inspired by the SKIN model, the basic concept here is to model the acceptance and implementation of supplier innovations. This model includes three types of agents comprising suppliers, manufacturers and applicators.

Under development.

Research Interests

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